Price Ceiling - Consumers BenefitIn the situation of a price ceiling being introduced on Woolworths, consumers would begin to benefit as there would be a set price that firms would be allowed to set to a product. Also due to this price ceiling, profitability for the firm would be limited, therefore leading to firms being unable to purchase more and more land, an act which Woolworths has committed in order to restrict the introduction of new competition into the supermarket industry.
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