Where is it?Woolworths is located all throughout Australia and Woolworths, with stores located in every state and large urban area.
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How did it influence our choice?The location of the stores influenced our choice due to the simple, compact area that it operates over and familiarity of the area that it covers. Due to its compact and simple area, it is easier to research and understand the power it has over the particular industry, rather than a more international company such as Adidas, Volkswagen or Apple. Also, due to it being located on an area familiar to us, its makes it easier for us to understand how they operate and how they operate due to already having the understanding/idea of what Australian consumer's particular tastes are.
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