Market Structure
Woolworths operates in an oligopoly market structure. In the supermarket industry, there are two supermarket giants of Coles and Woolworths that dominate most of the market. Firms in this industry have some powers of price setting as there is product differentiation when different supermarkets import dissimilar goods for society. There are certain barriers in entering the market as Coles and Woolworths have solidified their position in the market as giants. But recently, Aldi has entered the market through cost cutting strategies and it has taken market share away from the two giants.